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December 24, 2024
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Marketing-Insights-#22-Content-Marketing
First episode on the series “Marketing Insights”. This one is about Content Marketing
How to Master Marketing in 2026 (Full Course)
Get all the free downloads and extras: https://marketing.creativedirector.net
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Grow your brand with our agency: https://www.darkroomagency.com/oren
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0:00:00 Marketing in the AI Era
0:05:39 Brand Positioning & Differentiation
0:15:40 Mapping Your Brand World
0:24:43 Messaging, Copywriting & AI Workflows
0:38:22 Demand Generation & Organic Social Media
1:07:29 Paid Advertising Fundamentals
1:18:40 Meta Ads Walkthrough & Creative Strategy
1:30:58 Creators, Influencers & Creative Briefs
1:43:02 Turning Attention Into Leads & Sales
1:53:33 Landing Pages That Convert
2:02:48 Brand Narrative, Campaigns & PR
2:13:47 Email, SMS & Customer Retention
2:28:22 Sales Support & Marketing Alignment
2:39:02 Building a Marketing Campaign
2:42:35 Internal Communication & Proving Marketing’s Value
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Inside America’s Only Internet Sea Cable Maker
Ninety-nine percent of international internet traffic flows through cables stretched across the ocean floor. Demand for these cables is at an all-time high as the world becomes more dependent on cloud computing and AI. But there’s only one company in America that’s capable of both making and laying them.
We visited its 73-year-old factory and went onboard a multimillion-dollar cable-laying ship to see how the company is keeping up and why our data still needs to travel thousands of feet under the sea.
00:00 – Intro
01:08 – How Subsea Cables Work
02:02 – How Cables Are Made
04:59 – The History of Subsea Cables
07:00 – Big Tech Takeover
08:22 – Onboard the Cable Ship
10:14 – How Cable Is Laid
10:52 – Geopolitical Tensions
12:40 – Cable Breaks
14:26 – Cable Sabotage
14:09 – Satellites
14:43 – Credits
——————————————————
#internetcable #cablelaying #subseaengineering #cables #bigbusiness
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The Secret Factory Behind The World’s Internet | Big Business
