How I Started My E-Commerce Business 📦🍵 (From Creator to 6-figure/mo Physical Product Founder)

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Three years ago, I was a burnt-out content creator. Today, I co-own Superboba — an online functional milk tea brand doing six figures a month in sales. In this video, I’m sharing the full behind-the-scenes journey of how my husband and I went from idea to launch, including every step, mistake, and lesson along the way.

♡ What’s in this video:

00:00 What to Expect
00:35 My Creator Journey
01:26 Ideation
03:15 Prototype
03:52 Industry Research
04:19 Finding Partners
05:38 Sampling R&D
06:15 Building in Public
07:34 Outsourcing
09:43 Delays
10:40 Surveying
11:45 Invest in Learning
13:39 Product Finalization
14:09 Pre Orders
15:58 Reality of Ecomm
16:11 Marketing Demands
17:16 Supply Chain Management
17:36 Costs (Ecom Profit vs Creator Profit)
19:11 Why Ecom is Not Beginner Friendly
19:45 Why I Still Love It
20:21 Advice for Creator to Founder Shift
20:32 Expand Your Niche
21:27 Have Income Streams
21:58 Think LONG TERM
23:29 Video Requests

🧋If any of my videos have helped you, I’d love for you to follow and support my tea business!

https://www.superboba.com
https://www.instagram.com/getsuperboba/

Use code “VLYOUTUBE” for 15% off – my thank you for being a subscriber! 🙂

😍 Like my outfits? I’ve linked everything I wear and use here: https://shopmy.us/shop/vanessalauco

♡ All Equipment: https://tr.ee/pgDYxj

Get the Insta360 Luna Ultra here (code: “Vanessa” to get a FREE Throwpod with your order!): https://store.insta360.com/product/luna-series?utm_source=AffiliateCenter&utm_medium=copylink&utm_term=Vanessa

🛍️ Amazon Links:

Pocket Vlogging Camera (Insta360): https://geni.us/ZV0V8
Main Vlogging Camera (Sony): https://geni.us/XMLEO
Mid-Range Vlogging Lens (Laowa): https://geni.us/Dgx9Bb
High-End Vlogging Lens (Sony): https://geni.us/0KHR
Main Vlogging Microphone: https://geni.us/tICDaX
Main Vlogging Tripod: https://geni.us/1OjOnA
Quick Release Plate: https://geni.us/n5cLV
Vlogging Battery Packs: https://geni.us/rAxGM

Main Vlogging/Talking Camera (Sony): https://geni.us/XMLEO
Talking Head Microphone (Sony): https://geni.us/5HWMJ
Large Tripod (NEEWER): https://geni.us/STzK

Heavy Duty Desk Tripod (NEEWER): https://geni.us/DrepH
Small Tripod (Insta360): https://geni.us/gTXxB
iPhone Attachment (NEEWER): https://geni.us/lilWKQg

🛍️ B&H Links:

Pocket Vlogging Camera (Insta360): https://bhpho.to/44FhaJW
Main Vlogging Camera (Sony): https://bhpho.to/4wmEGYc
Mid-Range Vlogging Lens (Laowa): https://bhpho.to/4aZ1vsy
High-End Vlogging Lens (Sony): https://bhpho.to/4yANhbw
Main Vlogging Microphone: https://bhpho.to/44EPBjY
Quick Release Plate: https://bhpho.to/4eQ9TeW
Vlogging Tripod: https://bhpho.to/4eF9OvW

Main Vlogging/Talking Camera (Sony): https://bhpho.to/44FhaJW
Talking Head Microphone (Sony): https://bhpho.to/4v1Bpw7
Tripod (NEWEER): https://bhpho.to/44Cs6rI

♥️ Other Gear I Love!

Desktop/Podcast Microphone (Shure): https://geni.us/orLsU
iPhone Tripod Case: https://geni.us/PGC5L
Travel Camera (Fujifilm): https://geni.us/mqBFC
Travel Camera Lens (Fujifilm): https://geni.us/anXeGIe
Cinematic Camera: https://geni.us/g7YTd
High End Talking Head Lens (G-Master): https://geni.us/hcNNBiF
Close Up Shot Lens (G-Master – great for product videography/: https://geni.us/Wx5FBR

🛍️ Shop my outfits and beauty products: https://shopmy.us/shop/vanessalauco

♡ Favourite Content Software Tools I Use:

Shopify (E-Commerce Platform I use for Superboba): https://shopify.pxf.io/PzBnXN

AI Script Writer / Content Ideation: https://start.getpoppy.ai/vanessa (Use code “VANESSA” for $25 off Poppy.AI)

Video Editor: https://get.descript.com/vanessalau072025

Copyright-free Music: https://share.epidemicsound.com/mckk1g (Use code “VANESSA” for 50% OFF your first 3 paying months after the 30 day free trial!)

YouTube Optimization: https://www.tubebuddy.com/vanessalauco (Use “vanessasbuddy” to get 20% off all licenses)

♡ Stay Connected:

♥️ Subscribe to my channel for more: https://www.youtube.com/vanessalau?sub_confirmation=1
💛 Follow me on Instagram: https://www.instagram.com/vanessalau.co/
🧋Check out my Superfood Milk Tea business: https://www.instagram.com/getsuperboba/
💌 For business inquiries: partnerships@vanessalau.co

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