Forget the Marketing Funnel. Try This Instead
If the marketing funnel is dead, what actually works now?
Join a live Key Person of Influence workshop → https://bit.ly/4fSw051
Try the ScoreApp AI builder → https://bit.ly/4uS0kTW
Google did the research. And what they found might change the way you think about marketing completely.
People don’t move through a funnel anymore. They bounce around. They watch a video, take a quiz, join a webinar, share something with a friend. All in whatever order suits them. And then, when they’re ready, they buy.
The businesses that are growing right now aren’t the ones with the best funnels. They’re the ones that have built a marketing playground, a collection of valuable, interesting experiences that people genuinely enjoy engaging with.
It’s a completely different way of thinking about how customers find you, trust you, and eventually decide to work with you.
If your marketing feels like it’s getting harder, this might explain why, and what to do about it.
Join a live Key Person of Influence workshop → https://bit.ly/4fSw051
Try the ScoreApp AI builder → https://bit.ly/4uS0kTW
00:00 The marketing funnel is dead
00:45 Why the marketing funnel no longer works
03:25 The new marketing playground
05:00 Why a marketing playground is different
05:52 Moments of truth and when people buy
07:40 How to build a marketing playground
08:13 Why the marketing playground works
03:37 Some recommendations
#marketing #entrepreneur #businessgrowth #contentmarketing #digitalmarketing
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