One of the things in social media that I’m most excited about is something I call “brandformance”<\/p>\n
Here are the main takeaways:
\n1- Put out as much content as you can across platforms
\n2- Pay attention to what \u201chits\u201d organically
\n3- Take the content that resonates with people, and slightly tweak the copy with a right hook\u2026 aka, take it from a brand piece of content to a transactional piece of content
\n4- Run ads against that post.<\/p>\n
Watch the full video for more details on the concept of brandformance and how you can apply it to your business.
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\nThanks for watching!<\/p>\n
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\nCheck out another series on my channel:
\nKeynotes: https:\/\/www.youtube.com\/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ
\nNFTs: https:\/\/www.youtube.com\/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma
\nBusiness Meetings: https:\/\/www.youtube.com\/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
\nGary Vaynerchuk Original Films: https:\/\/youtube.com\/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
\nTrash Talk: https:\/\/youtube.com\/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
\nWeeklyVee: https:\/\/youtube.com\/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b
\n\u2014
\nGary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.<\/p>\n
Gary is considered one of the leading global minds on what\u2019s next in culture, relevance and the internet. Known as \u201cGaryVee\u201d he is described as one of the most forward thinkers in business \u2013 he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber. <\/p>\n
Gary is an entrepreneur at heart \u2014 he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits \u2014 both were sold respectively to American Express and Constellation Brands. He\u2019s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
\nIn addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions\/views across all platforms. His podcast \u2018The GaryVee Audio Experience\u2019 ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.<\/p>\n
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.<\/p>\n","protected":false},"excerpt":{"rendered":"
One of the things in social media that I’m most excited about is something I call “brandformance” Here are the […]<\/p>\n","protected":false},"author":0,"featured_media":320,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n