{"id":1085,"date":"2026-08-11T07:08:03","date_gmt":"2026-08-11T07:08:03","guid":{"rendered":"https:\/\/business.catherineliew.com\/?p=1085"},"modified":"2026-08-11T07:08:03","modified_gmt":"2026-08-11T07:08:03","slug":"forget-the-marketing-funnel-try-this-instead","status":"publish","type":"post","link":"https:\/\/business.catherineliew.com\/?p=1085","title":{"rendered":"Forget the Marketing Funnel. Try This Instead"},"content":{"rendered":"<p>If the marketing funnel is dead, what actually works now?<\/p>\n<p>Join a live Key Person of Influence workshop \u2192 https:\/\/bit.ly\/4fSw051<br \/>\nTry the ScoreApp AI builder \u2192 https:\/\/bit.ly\/4uS0kTW<\/p>\n<p>Google did the research. And what they found might change the way you think about marketing completely.<\/p>\n<p>People don&#8217;t move through a funnel anymore. They bounce around. They watch a video, take a quiz, join a webinar, share something with a friend. All in whatever order suits them. And then, when they&#8217;re ready, they buy.<\/p>\n<p>The businesses that are growing right now aren&#8217;t the ones with the best funnels. They&#8217;re the ones that have built a marketing playground, a collection of valuable, interesting experiences that people genuinely enjoy engaging with.<\/p>\n<p>It&#8217;s a completely different way of thinking about how customers find you, trust you, and eventually decide to work with you.<\/p>\n<p>If your marketing feels like it&#8217;s getting harder, this might explain why, and what to do about it.<\/p>\n<p>Join a live Key Person of Influence workshop \u2192 https:\/\/bit.ly\/4fSw051<br \/>\nTry the ScoreApp AI builder \u2192 https:\/\/bit.ly\/4uS0kTW<\/p>\n<p>00:00 The marketing funnel is dead<br \/>\n00:45 Why the marketing funnel no longer works<br \/>\n03:25 The new marketing playground<br \/>\n05:00 Why a marketing playground is different<br \/>\n05:52 Moments of truth and when people buy<br \/>\n07:40 How to build a marketing playground<br \/>\n08:13 Why the marketing playground works<br \/>\n03:37 Some recommendations<\/p>\n<p>#marketing #entrepreneur #businessgrowth #contentmarketing #digitalmarketing<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If the marketing funnel is dead, what actually works now? Join a live Key Person of Influence workshop \u2192 https:\/\/bit.ly\/4fSw051 [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":1086,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/business.catherineliew.com\/?p=1085\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forget the Marketing Funnel. Try This Instead - E-Business &amp; E-Marketing\" \/>\n<meta property=\"og:description\" content=\"If the marketing funnel is dead, what actually works now? 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