{"id":1038,"date":"2026-07-29T02:15:47","date_gmt":"2026-07-29T02:15:47","guid":{"rendered":"https:\/\/business.catherineliew.com\/?p=1038"},"modified":"2026-07-29T02:15:47","modified_gmt":"2026-07-29T02:15:47","slug":"the-marketing-masterclass-digital-marketing-101-part-1","status":"publish","type":"post","link":"https:\/\/business.catherineliew.com\/?p=1038","title":{"rendered":"The Marketing Masterclass: Digital Marketing 101 (Part 1)"},"content":{"rendered":"<p>MARKETING SERIES PART 1: Digital Marketing 101 (Content Marketing, SEO, Social Media Marketing, Pay-Per-Click (PPC) Advertising, Email Marketing &amp; More!)<br \/>\n\u25ba Shopify Free Trial https:\/\/utm.io\/urPQy<br \/>\n\u25ba Official Shopify Tutorial 2026 https:\/\/utm.io\/urPRa<br \/>\n\u25ba How To Create Effective Marketing Strategies in 2026 https:\/\/utm.io\/urPUn<br \/>\n\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013<br \/>\nMarketing online is changing faster than most store owners can keep up with, and the old playbook isn&#8217;t cutting it anymore. So we built you a new one.<\/p>\n<p>This is Part 1 of our 4-Part Marketing Masterclass: 10 digital marketing strategies that ecommerce businesses are using to win right now, taking you from the fundamentals all the way to advanced tactics. <\/p>\n<p>*In this video we cover:*<\/p>\n<p>&#8211; The one question to answer before you spend a single dollar on marketing<br \/>\n&#8211; Why your product pages need a completely different SEO approach than your blog<br \/>\n&#8211; How to make one piece of content pay you back across six channels<br \/>\n&#8211; The free marketing tools already sitting inside your store that most owners never open<br \/>\n&#8211; Why short-form video is really a search engine, and how to rank inside it<br \/>\n&#8211; The email flow that turns first-time visitors into repeat buyers<br \/>\n&#8211; How the newest Meta and Google ad tools actually decide who sees your ads<br \/>\n&#8211; The channel almost nobody is optimizing for yet, and why that&#8217;s about to change<br \/>\n&#8211; The tracking gap that&#8217;s hiding a big chunk of your real sales<\/p>\n<p>*Subscribe to @learnwithshopify for Parts 2 through 4 of the Masterclass.*<\/p>\n<p>\u2b07\ufe0f Save this Tutorial to your favorites and come back to it as a monthly routine for your store. <\/p>\n<p>If you don&#8217;t have Shopify yet, this is your sign. Click this link to get started: https:\/\/utm.io\/uqyUM<\/p>\n<p>Which hack are you trying first? Tell us in the comments \u2014 the best one gets pinned.<\/p>\n<p>And don&#8217;t forget to watch our other videos. Your next breakthrough could be just one click away.<\/p>\n<p>\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013<br \/>\n\u23f1 *Chapters:*<\/p>\n<p>0:00 Introduction to Marketing<br \/>\n0:37 Find Where Your Customer Actually Lives<br \/>\n2:41 Ecommerce SEO: Product Pages That Actually Rank<br \/>\n3:44 Content Marketing That Compounds<br \/>\n5:22 Shopify&#8217;s Built-In Marketing Stack<br \/>\n6:46 Short-Form Video Is the New SEO<br \/>\n8:16 Build Your Email List + The 5-Email Welcome Flow<br \/>\n9:47 Meta Advantage+ Sales: The Ad Default<br \/>\n11:33 Google Performance Max + Shopping Hybrid<br \/>\n13:17 GEO: The Channel Everyone&#8217;s About to Wake Up To<br \/>\n14:17 Server-Side Tracking: How Pros Measure What Works<\/p>\n<p>\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013<br \/>\n\ud83d\udcfa Watch More Learn with Shopify Videos:<\/p>\n<p>\u25ba https:\/\/youtu.be\/XGrvSwlmZo0<br \/>\n\u25ba https:\/\/youtu.be\/SCCsgkPgqY0<br \/>\n\u25ba https:\/\/youtu.be\/EHWZNDj-pNU<br \/>\n\u25ba https:\/\/youtu.be\/VbSF8TUpsjE<br \/>\n\u25ba https:\/\/youtu.be\/q9dcZ51EEu0<br \/>\n\u25ba https:\/\/youtu.be\/_jnR0uPvWMY<br \/>\n\u25ba https:\/\/youtu.be\/EHWZNDj-pNU<br \/>\n\u25ba https:\/\/youtu.be\/11jjuDF50dE<br \/>\n\u25ba https:\/\/youtu.be\/ujFo99CsP0Q<br \/>\n\u25ba https:\/\/youtu.be\/_jnR0uPvWMY<br \/>\n\u25ba https:\/\/youtu.be\/ISeZc6qKUSw<br \/>\n\u25ba https:\/\/youtu.be\/7ZsZ0DAbW-E<\/p>\n<p>\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013<br \/>\n\ud83d\udd17 Tools &amp; Resources:<\/p>\n<p>\u25ba Business Podcast @shopifymasters<br \/>\n\u25ba Shopify Free Trial https:\/\/utm.io\/urPQy<br \/>\n\u25ba Free Logo Maker https:\/\/utm.io\/urPSv<br \/>\n\u25ba Shopify Academy https:\/\/utm.io\/urPSx<br \/>\n\u25ba Shopify Community https:\/\/utm.io\/urPSy<\/p>\n<p>\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013<br \/>\n\ud83d\udd14 Subscribe to  @learnwithshopify for practical AI and business tutorials built for entrepreneurs at every stage.<\/p>\n<p>\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013\u2013<br \/>\n#shopify #marketing  #ecommerce #digitalmarketing #GEO<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MARKETING SERIES PART 1: Digital Marketing 101 (Content Marketing, SEO, Social Media Marketing, Pay-Per-Click (PPC) Advertising, Email Marketing &amp; More!) 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